Since so much of the success of Lexus depended on achieving these breakthrough performance objectives for the engine, and since this depended so heavily on production engineering, Suzuki presented a number of strict requirements to...
Developing a good concept, with its associated targets, will make or break any vehicle development program. If the concept is not well thought through and does not properly identify the market and how the vehicle...
Yukiyasu Togo was a successful Toyota executive in charge of Toyota Motor Sales, USA, in Southern California. His friends and associates were also well-to-do executives. But few would consider buying a Toyota. Mercedes and BMW...