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Go and See for Yourself

Hourensou-Rapid Genchi Genbutsu for Executives

As president of Toyota, Cho had to learn to rely more on trust than he did in the days of running a few manufacturing plants. He doesn’t have the time to go and see everything for himself. Instead, he surrounds […]

Leaders Are Not Excused from Genchi Genbutsu

Kiichiro Toyoda learned from his father the importance of getting your hands dirty and learning by doing. He insisted on this from all of his engineers. A famous story about Toyoda has become part of Toyota’s cultural heritage : One […]

See America, Then Design for America

The 2004 Sienna is what Toyota considers a major redesign—a new and improved version of its highly ranked minivan. Toyota engineered it to be bigger, faster, smoother, quieter, and about $1,000 cheaper. Toyota also designed in many small but important […]

Think and Speak Based on Personally Verified Data

David Baxter is a vice president at the Toyota Technical Center. At one point he was responsible for evaluating supplier parts. When Toyota launched a version of the Camry in 1997, they had a wire harness problem. Yazaki Corporation, a […]

Ohno Circle – Watch and Think for Yourself

There are many stories about the famous Ohno circle. I was fortunate to speak in person with Teruyuki Minoura, who at the time was president of Toyota Motor Manufacturing, North America. He had learned TPS directly from the master and […]

The Principle: Deeply Understanding and Reporting What You See

Literally translated, Genchi means the actual location and genbutsu means the actual materials or products. But genchi genbutsu is interpreted within Toyota to mean going to the place to see the actual situation for understanding. Gemba is a term that […]