Achieving No-Compromise Objectives
Since so much of the success of Lexus depended on achieving these breakthrough performance objectives for the engine, and since this depended so heavily on production engineering, Suzuki presented a n...
The Toyota Way in Action
Listening to the Customer and Benchmarking the Competition
Developing a good concept, with its associated targets, will make or break any vehicle development program. If the concept is not well thought through and does not properly identify the market and how...
Lexus: A New Car, a New Division by the Michael Jordan of Chief Engineers
Yukiyasu Togo was a successful Toyota executive in charge of Toyota Motor Sales, USA, in Southern California. His friends and associates were also well-to-do executives. But few would consider buying ...