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The Toyota Way in Action

Achieving No-Compromise Objectives

Since so much of the success of Lexus depended on achieving these breakthrough performance objectives for the engine, and since this depended so heavily on production engineering, Suzuki presented a number of strict requirements to the engine production engineers, whose […]

Listening to the Customer and Benchmarking the Competition

Developing a good concept, with its associated targets, will make or break any vehicle development program. If the concept is not well thought through and does not properly identify the market and how the vehicle will hit the market just […]